Brand Guidelines for InDesign
A4 Landscape

Brand Guidelines for InDesign A4 Landscape – photography section page with red modular grid overlay

Features

— 48 field modular grid
— 10.5 pt baseline grid
— 10.5 pt document grid
— Comprehensive style sheets
— Proportional leading
— Sample layouts

Dark cover spread with numbered chapter list and nested red corner rules on charcoal
Introduction page with a large opening statement on brand identity above two columns of small print
Strategy page setting branding, tone of voice and audience guidance in three text columns
Brandmark page presenting the concentric-square symbol in red on white and white on black
Logotype page with the red Identity Guidelines wordmark shown positive and reversed on black
Logo page pairing symbol and wordmark lockups on white and black panels with margin notes
Typography page with full alphabet and numeral specimens on white and black grounds
Colour page showing red and black tint ladders with rgb, cmyk and hex value placeholders
Photography page with three-cell image grid placeholders and columns of guidance copy
Visual language page on accessibility and templates, framed by red corner rules
Charcoal back cover with nested red corner rules and a small website URL