Float Brand Identity
Rair

Architectural visualisation of a timber-clad studio building with the Float logotype set across the facade.

Float
Expanding 3D Horizons

Float is a 3D visualisation studio in Glasgow, Scotland. They develop urban design, interior and architectural visualisations for a global client list.

Visual cues were taken largely from the architectural world with the focus firmly on providing a frame for Float’s work. The logotype itself, with open letter-spacing, is a simple play on the literal interpretation of Float and 3D axes. A largely monotone colour palette is offset by warm greys, use of red ‘horizon’ accents and a tactile production spec.

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Float stationery suite: letterhead, black business cards and cream envelope with the letter-spaced logotype.
Close-up of a black business card with the Float logotype in glossy black-on-black foil.
Night-time visualisation of a glass office building with a glowing green-blue rooftop drum.
Float website shown on desktop and mobile screens, a dark interface framing landscape visualisations.
Overview of identity guideline pages covering logotype, typography, colour and visual language.
Guidelines cover split black and white with the letter-spaced Float logotype.
Light and dark grey brochure covers on black, each carrying the small Float wordmark.
Brochure spread template with modular grid, grey image blocks and caption columns.
Dusk visualisation of a cave-side infinity pool looking out over wooded hills.
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