Core AppSmart brand animation
A new identity for AppSmart – a global cloud software service provider.

Market-leading cloud service reselling, out of the box. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a bespoke service. We were approached by AppSmart to create a new identity that would position them as the world's number one cloud software service provider.
AppSmart brandmark and logotype
AppSmart logo horizontal lockup
AppSmart logo animation whiteout
45° angles of abstracted A and S letterforms create a dynamic monogram communicating important positioning themes – equality (the democratisation of technology) and parallels (between dealers and users).
AppSmart logo geometry

AppSmart iPhone screen
AppSmart brand assets
AppSmart stationery
AppSmart brand introduction animation
Working with the team at AppSmart, we applied the new identity to both digital and printed touchpoints – including document templates. 
AppSmart document animation
The identity is grounded with modernist typographic application and a timeless colour palette.
AppSmart document templates
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