Core AppSmart brand animation
AppSmart
Market-leading cloud service reselling, out of the box.
An identity for AppSmart – a global cloud software service provider. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a personalised service.
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AppSmart brandmark and logotype
AppSmart logo horizontal lockup
AppSmart logo animation whiteout
There were two distinct strands to the product we looked to communicate in AppSmart's new identity: high tech and human. Resolving relatively complex tech / digital ideas is something we repeatedly encounter with new branding projects. With AppSmart we had the added layer of complexity in their service being largely cloud-based.

​​​​​​​Using the 45° angles of abstracted A and S letterforms we created a dynamic monogram communicating important internal and external strategy and positioning themes – namely equality (the democratisation of technology) and parallels (between dealers and users).

AppSmart logo geometry
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AppSmart iPhone screen
AppSmart brand assets
AppSmart stationery
AppSmart brand introduction animation


Working with the team at AppSmart, we applied the new identity to both digital and printed touchpoints – including document templates. 


AppSmart brand guidelines
AppSmart document animation
The identity is grounded with modernist typographic application and a timeless colour palette.
AppSmart document templates


For more information on AppSmart or to discuss a potential project, get in touch below.


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