![Core AppSmart brand animation](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/5d1d82c7-9930-46ba-91ea-b1daf1ede679_rw_1920.gif?h=8c78ff81aa3192986441a5be13a6338b)
AppSmart
A new identity for AppSmart – a global cloud software service provider.
Market-leading cloud service reselling, out of the box. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a bespoke service. We were approached by AppSmart to create a new identity that would position them as the world's number one cloud software service provider.
![AppSmart brandmark and logotype](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/2c11666e-5ec1-417a-a1ca-fe214c952b75_rw_3840.png?h=a4631204ec4a0f5ee6b37a15fca2a79e)
![AppSmart logo horizontal lockup](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/538d0c33-598f-445f-a5ff-9bddafde4f7e_rw_3840.png?h=c335a558369efac56b197f8825298536)
![AppSmart logo animation whiteout](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/68acbdd1-aa47-4b33-a995-7981635dad64_rw_1920.gif?h=2b53283d5d0b138063c660486e9da710)
45° angles of abstracted A and S letterforms create a dynamic monogram communicating important positioning themes – equality (the democratisation of technology) and parallels (between dealers and users).
![AppSmart logo geometry](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/d188df3f-113e-4d22-b0c9-b491daa7befc_rw_3840.png?h=5e19845ef115fa554865ba9a78587a81)
![AppSmart iPhone screen](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/834689c6-04df-47de-8ea3-b024d69f22a1_rw_3840.png?h=7ac14449121a1af13d9cdeb00665bbd3)
![AppSmart brand assets](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/17a162e5-c9a7-4a7f-9019-ba9fd0762a00_rw_3840.png?h=2488ac6038653b2897292e3a89236f0c)
![AppSmart stationery](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/c6c628f2-5cea-4420-8a9b-b9aaf57b509f_rw_3840.png?h=721927e8815aee3574daceca7e3babb3)
![AppSmart brand introduction animation](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/fd3d4c47-68af-4cb0-aa00-5fffdf5736a3_rw_1920.gif?h=dce2e84fb77fdb178284a3e2b3dd5a89)
Working with the team at AppSmart, we applied the new identity to both digital and printed touchpoints – including document templates.
![](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/649539df-7837-4ff8-ba12-b23c99466be4_rw_3840.png?h=869a012ae8bdc0895b0f866d481a41f0)
![AppSmart document animation](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/28c7fb50-634b-4a51-b219-9f3e4487902f_rw_1920.gif?h=4ff10b2128d7bb4b5c1d171d6ed95428)
The identity is grounded with modernist typographic application and a timeless colour palette.
![AppSmart document templates](https://cdn.myportfolio.com/7d4fc04f3d0df0562f817e29241997f3/9c81525e-62d1-43a0-88e3-0835a5064ad2_rw_3840.png?h=b20857371c2289a8360a95a629e90a30)