Core AppSmart brand animation
AppSmart
A new brand for AppSmart – a global cloud software service provider.

Market-leading cloud service reselling, out of the box. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a bespoke and human service.

AppSmart brandmark and logotype
AppSmart logo horizontal lockup
AppSmart logo animation whiteout
There were two distinct strands to the product we looked to communicate in AppSmart's new identity: high tech and human. Resolving relatively complex tech / digital ideas is something we repeatedly encounter with new branding projects. With AppSmart we had the added layer of complexity in their service being largely cloud-based.

​​​​​​​Using the 45° angles of abstracted A and S letterforms we created a dynamic monogram communicating important internal and external strategy and positioning themes – namely equality (the democratisation of technology) and parallels (between dealers and users).

AppSmart logo geometry
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AppSmart iPhone screen
AppSmart brand assets
AppSmart stationery
AppSmart brand introduction animation


Working with the team at AppSmart, we applied the new brand to both digital and printed touchpoints – including document templates. 


AppSmart brand guidelines
AppSmart document animation
The identity is grounded with modernist typographic application and a timeless colour palette.
AppSmart document templates
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