Core AppSmart brand animation
AppSmart
A new identity for AppSmart – a global cloud software service provider.

Market-leading cloud service reselling, out of the box. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a bespoke service. We were approached by AppSmart to create a new identity that would position them as the world's number one cloud software service provider.
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AppSmart brandmark and logotype
AppSmart logo horizontal lockup
AppSmart logo animation whiteout
45° angles of abstracted A and S letterforms create a dynamic monogram communicating important positioning themes – equality (the democratisation of technology) and parallels (between dealers and users).
AppSmart logo geometry
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AppSmart iPhone screen
AppSmart brand assets
AppSmart stationery
AppSmart brand introduction animation
Working with the team at AppSmart, we applied the new identity to both digital and printed touchpoints – including document templates. 
AppSmart document animation
The identity is grounded with modernist typographic application and a timeless colour palette.
AppSmart document templates


For more information on AppSmart or to discuss a potential project, get in touch below.


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