cam kids brandmark
Putting a smile at the heart of after school care.

cam kids is an after school care service in Rothesay on the Isle of Bute. A small business with a big heart, cam kids were looking to consolidate their position as Bute's trusted after school care provider. 

We created a new brandmark – a smiling heart – based on a c / a / m monogram that was clearly identifiable while allowing us to create a visual language evocative of play and imagination.
cam kids brandmark on white
cam kids brandmark geometry
cam kids brand assets 1
cam kids brand assets 2
The strength of the brandmark comes from its simplicity. We loved the process of creating a shape that was fun – one that could be easily replicated by children. Our tweaked primary colour palette and use of Cooper Light with lower contrasting application means we can turn the identity towards a junior or adult audience with ease
cam kids iPhone screen
cam kids balloons
cam kids stationery
cam kids colouring set
cam kids screenprint

For more information on cam kids or to discuss a potential project, get in touch below.

Thank you!
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